South 40 Snacks is on a mission to bring moments of pleasure and tranquility – one bite, one bag at a time. Josh, the founder, created South 40 Snacks because he was passionate about a particular varietal of Israeli-grown, giant-sized sunflower seeds. He first had them as a kid living in Israel and became hopelessly addicted. But back in the US, for decades and decades, he just couldn’t find another sunflower seed that compared in size, quality, snap, ease of crack, and delicious nutty flavor. So, in 2018, with a background in entrepreneurship in the snack food business, he decided to go for it and launched the company.
