Things aren't being shared evenly in the chocolate supply chain. The chain starts with millions of farmers who produce cocoa and ends with the billions of consumers who enjoy chocolate. But what about the bit in between? This section is dominated by a handful of chocolate giants that profits from keeping the cocoa purchasing price as low as possible. As a result, farmers are forced to live in poverty... leading to child labor and slavery. Tony, on the other hand, has a vision--100% slave-free chocolate. How will he achieve this? Three ways: Create awareness, lead by example, and inspire to act.
